Most consumers today want more than great products at the right prices. They want to be seen, heard, and understood as individuals with unique needs and preferences. They seek emotionally rich brand experiences, and they’re often willing to forge bonds of loyalty, trust, and advocacy with those brands that get it right.

The truth is, there’s a way to create these emotional connections using data. When connected, sales histories, customer service calls, website interactions, and survey responses can form a remarkably accurate and comprehensive portrait of a person’s likes and wants, emotional state, willingness to purchase, privacy preferences, and more.

Companies then face a range of complex challenges as they seek to connect, understand, and master data in ways that bring actionable customer insights and deliver better experiences for customers.

Many of the biggest challenges are organizational, as customer data is often siloed across business units or held by external marketing service providers and advertisement agencies. Simply knowing what system customer data resides in can be an issue.

The relevance of personalized customer experiences is directly linked to the richness of your customer data profile. When you add AI and machine learning, you’re able to understand tremendous volumes of data and leverage AI to determine the next best step in your customer experience.  

Oracle Unity Customer Data Platform helps you create enriched unified customer profiles, run analytics, and provide recommendation for your customers. It pulls your data together and seamlessly enables it across your adtech and martech applications. This integration serves as the foundation to orchestrate a truly consistent connected brand experience for customers. It can also serve as a strategic enabler to achieve the type of long-term hyper-growth that the elevated experience makes possible. However, integration at this scale requires considerable development time, resources and continuous maintenance resulting in delayed time to market and operational cost.

These OOTB connectors improve faster time to value, save overhead of retaining diverse skilled resources, reduce development and maintenance cost by allowing seamless integrations with other applications for bidirectional data flow, in and out of Oracle Unity Customer Data Platform to deliver real-time personalized customer experience at scale.

Technology is constantly evolving to meet the growing needs of today’s customer. To support integration for constantly changing technology, Oracle Unity Customer Data Platform uses a rich set of REST APIs to give you the flexibility to create custom connectors on top of existing ones and build end-to-end automation across your tech stack.

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